With a brand as large as AT&T, the ability to keep a consistent brand identity across all disciplines is a must. The Brand Center allows AT&T Corporate to centralize all marketing assets in an online portal, allowing for instruction on best practices in all communications.

The “Innovation Pipeline” allows for AT&T employees to submit new, bold ideas in a stock market approach. Colleagues are invited to up-vote or down-vote ideas for the company, in order to give everyone a voice on the direction of the organization.