The Clean Code
Soup to Nuts Creative for a CPG Startup
About the client
The Clean Code is an innovative CPG startup revolutionizing home hygiene with non-toxic products. Using zero-gravity technology developed by NASA to maximize the cleaning power of botanical formulations, The Clean Code delivers solutions that ensure superior performance while elevating the art of home care focusing on health, happiness, and harmony. With a mission to transform your home into a true sanctuary, their products turn everyday cleaning into a luxurious ritual of well-being.
OBJECTIVES
• Develop a distinct brand identity and brand strategy detailing The Clean Code’s mission and values
• Craft user personas aligning with the brand identity
• Design a sales strategy that resonate with user personas
• Oversee the end-to-end product development process
• Conceptualize and produce innovative packaging prototypes
• Develop funding and marketing materials to attract investors
• Strategize a DTC sales and merchandising plan
CHALLENGES
• Distinguishing The Clean Code from other natural botanical cleaning products
• Effectively communicating the NASA zero gravity technology to investors and users
• Capturing investor interest with funding pitch decks in a crowded marketplace
• Balancing creativity with functionality and sustainability within the product budget
Creative Strategy
THE KICKOFF
We held a brand discovery workshop to define The Clean Code’s mission, values, and vision. As a cosmetic company expanding into home hygiene, The Formulator leverages NASA technology to enhance skincare—now applied to natural botanical cleaning. This fusion of beauty, luxury, and space-age innovation positions The Clean Code as a futuristic, eco-friendly solution.
DEFINING THE AUDIENCE
We researched eco-conscious and tech-savvy consumers, mapping their habits and how adjacent brands reach them. Our personas reflect online shoppers who favor subscriptions, guiding merchandising, bundling, and shipping strategies tailored to their lifestyles. We also considered their living spaces to optimize product offerings and delivery frequencies.
CRAFTING THE MESSAGE
We developed a messaging framework that tied together The Clean Code’s natural and technological elements balancing the futuristic tech appeal with approachable, everyday language. The product and packaging design draws upon luxury skincare products with a clean modern look that would complement most households and look good enough to display.
UNCOVERING OPPORTUNITIES
By analyzing audience personas and living spaces, we guided The Clean Code toward both direct-to-consumer sales and wholesale opportunities through condo amenity packages. This dual D2C and B2B strategy, featured in funding materials, engages customers where they live strengthens brand loyalty, and sets The Clean Code apart from competitors.
SOUP TO NUTS CREATIVE
PolitisDesign’s involvement in product development using project management methodologies ensured the product was developed and packaged consistently with the founder’s vision and values. We crafted a sleek visual identity blending minimalist aesthetics with space-inspired elements—cool tones, futuristic typography, and sustainable materials. Differentiating the brand with gravity-defying design touches that remain approachable and eco-friendly. We developed a compelling pitch highlighting The Clean Code’s fusion of natural cleaning and NASA technology. We used professional visuals and data to showcase market potential, emphasizing innovation, differentiation, and growth opportunities.
Results
BIRTH OF A BRAND!
The Clean Code is now a fully realized brand with a distinctive identity, NASA-enhanced innovation, and a strategic marketing plan. With compelling branding and investor-ready materials, it’s poised for market success.
