Kenneth Cole New York
Giving Women what they want...in a watch
My Role
Kenneth Cole New York is Geneva Watch Group’s flagship brand, with a thriving men’s collection and a strong, though less competitive, women’s line. Kenneth Cole wanted to elevate the women’s watch collection, aligning it with fashion trends to drive growth. My mission? Infuse fashion into the brand and define what the Kenneth Cole woman craved in a watch. The result: a collection blending edgy cool-girl vibes with timeless wearability. Retailers expanded case space for the women’s line—and with more retail real estate an increase in revenue soon followed.
RESPONSIBILITIES
• Directed design & development Kenneth Cole New York women’s watches
• Managed freelance design talent and manufacturing overseas
• Supervised the U.S. designers for the Kenneth Cole Reaction product lines
• Created and presented trend roadmaps and product line presentations for Kenneth Cole New York and Kenneth Cole Reaction products
• Negotiated prices to maintain product margins
ACHIEVEMENTS
• Aligned Kenneth Cole New York’s RTW seasonal trends with Geneva Watch Group trend insights
• Established a distinct brand identity for Kenneth Cole New York Women’s watches, focusing on designs tailored to women and differentiating it from the Men’s collections
• Expanded the Kenneth Cole New York women’s line to 800 Macy’s stores and top-tier Nordstrom stores
• Launched Kenneth Cole Reaction watches in Macy’s as high-volume, promotional TOC items
