Body By Brabants
Creating a sister site for an established lifestyle brand
About the client
Body by Brabants, founded by Kelly Brabants, grew from the success of Booty by Brabants’ fitness classes and athleisure wear. It encompasses vitamin supplements, skincare, and workout accessories, promoting a holistic approach to wellness. The brand’s flagship product, BBB Vitamina, is a natural, nutrient-rich energy drink designed to boost mental and physical health. These all-natural self-care products reflect the company’s dedication to providing top-quality solutions for overall well-being, inside and out.
OBJECTIVES
• Build Body by Brabants’ online presence
• Highlight natural ingredients and health benefits
• Connect with Booty by Brabants while showcasing a fresh look
• Promote a holistic feel-good brand ethos
• Feature lush, enticing visuals for products and bundles
CHALLENGES
• Introduce wellness products to new and existing Booty by Brabants customers
• Differentiate Body by Brabants in a crowded market
• Building trust in wellness products and ingredients
• Overcome online limitations with edible products
• This product category needs to repeat customers to succeed
Creative Strategy
With a strong grasp of the Brabants brand, our creative strategy is to evolve Booty by Brabants beyond athleisure and fashion, positioning Body by Brabants as a holistic wellness brand that fosters healthy habits and mindsets, inside and out.
LINKING LIFESTYLES
We developed a brand and website for Body by Brabants that serves as a bridge for the Booty by Brabants community to explore wellness and self-care through a trusted name. This new wellness brand also introduces fresh opportunities for the wellness audience to discover the Booty athleisure line.
VISUALS THAT VIBE
At the core of the Body By Brabants (BBB) brand is positivity and feel-good vibes. It’s more than just a workout—it’s about having fun. The gear isn’t only functional; it’s fashion-forward. BBB Vitamina isn’t just a health supplement; it’s a tasty mood booster. Our visual design had to capture the brand’s playful, positive energy. We incorporated bold, large-scale images with a tropical vacation vibe and used flowing, uplifting typography to amplify that relaxed, feel-good atmosphere.
GET THE (nutrition) FACTS
To establish trust in the Body by Brabants products we had to highlight the all-natural ingredients and their healthful attributes. An easy icon grid establishes what’s in the product and what’s not easily and visually communicates this. The product is featured in monochromatic imagery highlighting the fruit flavors further illustrating the natural ingredients. An easy-to-shop visual menu and detailed dynamic product pages establish the product ingredients, benefits, and safety.
SIP, SHARE, SHOP
To effectively sell Body by Brabants products online, we needed to clearly convey what they are and how to use them. We integrated an Instagram feed into the website, showcasing cocktail recipes made with BBB Vitamina. This allows the marketing team to quickly update the site with seasonal recipes, introduce new flavors, and share skincare usage tips. It also creates a seamless transition from Instagram to the website, providing customers with more detailed information and a direct way to place orders.
BOOTY 2 BODY
It was essential to connect the Booty and Body websites, creating a unified space that brings together the Brabants brand’s communities and core values: promoting good vibes and nurturing healthful habits, inside and out. Users can flip back and forth from each site filling up their carts and heading out on their wellness journey.
Results
BRAND EXPANSION & RECOGNITION
Positioning Body by Brabants as a holistic wellness sister brand to Booty by Brabants establishes a connection between healthy habits and overall well-being. This approach appeals to a wider audience interested in wellness beyond athleisure while introducing the athleisure community to a brand they already know and trust. As a result, this leads to enhanced brand recognition and loyalty. By linking both websites and promoting them equally, we effectively unite the Brabants brand’s core objectives: fostering good vibes and nurturing healthful habits, inside and out.
ENHANCED CUSTOMER ENGAGEMENT
The emphasis on positivity and fun creates an emotional connection with customers. The vibrant visual design and playful typography invite more engagement on social media and the website, enhancing overall brand interaction.
ESTABLISH TRUST & TRANSPARENCY
Customers are more likely to purchase products when they can easily understand their benefits and ingredients. Highlighting all-natural ingredients through an icon grid fosters trust in the brand. By visually communicating what’s in the products, consumers feel more informed and confident in their purchasing decisions.
DYNAMIC CONTENT STRATEGY & COMMUNITY BUILDING
Integration of the Instagram feed on the website with recipes and product usage tips allows for continuous fresh content, keeping customers engaged and encouraging them to return to the website for new ideas and products. This dynamic content strategy leads to increased website traffic and repeat visits. Body by Brabants, like it’s sister brand Booty by Brabants, fosters a sense of community among its customers encouraging sharing and interaction, further promoting brand loyalty.
STREAMLINE SHOPPING EXPERIENCE
An easy-to-shop visual menu and detailed product pages create a seamless shopping experience. This not only facilitates a smoother transaction process but also enhances customer satisfaction.
HOLISTIC WELLNESS MESSAGING
Positioning Body By Brabants as a holistic wellness brand establishes founder Kelly Branbants as a wellness influencer and optimizes opportunities to expand the brand’s reach in the wellness community.
SALES GROWTH
Overall, the cohesive strategy of creating vibrant visuals, engaging content, and clear product information can lead to increased sales as customers feel more connected to the brand and motivated to make purchases.
Implementing these strategies could significantly enhance the Body by Brabants brand, fostering a thriving community of customers who embrace wellness and positivity.
